— Our Approach

Leading Edge
Experience.

Blair Property Group is built on doing things differently — using new ideas and smarter solutions to create better outcomes for our team, our partners and our customers.

We're powered by technology, but we're human in how we work — focused on real experiences and meaningful interactions at every stage of a project.

We challenge the norm, bring fresh thinking, and back it up with strong execution. Always pushing forward. Always improving.

— Four Principles
— Our Team

The Team.

A carefully curated team representing some of Melbourne's most architecturally significant residences.

Darren Blair

Darren Blair

Managing Director

Darren founded Blair Property Group to bring a more considered approach to project marketing and residential sales — one that pairs design sensibility with a genuine understanding of people. A decade across tech, creative agencies and startups continues to shape how he leads the business today.

Alexis Edmunds

Alexis Edmunds

Sales Director

With more than 25 years guiding landmark residential developments to market, Alexis brings a measured, deeply considered approach to every campaign. Her work is grounded in listening — to developers, to buyers, and to the homes themselves.

Elia Mazor

Elia Mazor

Marketing Director

Elia has spent the last decade shaping brands for residential developments across Melbourne and New York. His work spans brand strategy, design and product development, creating everything from campaign identities and digital experiences to bespoke sales technology that helps developers market and sell with confidence.

Matisse Bracken

Matisse Bracken

Sales Agent

Matisse brings clarity and warmth to the sales process, drawing on a background spanning leasing, business development and proptech. Her approach is thoughtful and people-first, with a steady focus on the right outcome for every client.